Vanity Projects (Luxury Nail Art Atelier)
A pioneering luxury nail art atelier in the Lower East Side combining high-end nail artistry with contemporary art, fashion and cultural programming. Founded by curator Rita de Alencar Pinto, Vanity Projects redefined the traditional nail salon concept by positioning nail art within a creative and gallery-inspired environment.
The space blends luxury beauty with contemporary art culture, creating an atmosphere that feels both fashion-forward and highly curated. Known for its artist-in-residence program and collaborations with international nail artists, Vanity Projects has become one of New York’s most influential destinations for editorial-level nail art and innovative hand-painted designs.
Services range from refined minimalist manicures to highly detailed artistic creations executed by sought-after nail artists using premium products and advanced techniques. Beyond beauty treatments, the brand has strong ties to the art and fashion worlds, participating in museum projects, fashion weeks and cultural collaborations internationally.
Vanity Projects stands out for transforming nail artistry into a form of creative expression, offering one of the most design-driven and culturally connected nail experiences in New York City.