Bathhouse (Luxury Thermal Bath & Wellness Spa)
A modern wellness concept redefining the traditional bathhouse experience through contemporary design, thermal bathing rituals and performance-focused recovery treatments. Bathhouse combines ancient bathing traditions with modern luxury wellness culture, creating immersive spaces centered around heat, cold therapy and relaxation.
The atmosphere is industrial yet refined, featuring thermal pools, saunas, steam rooms and treatment spaces designed with a sleek and modern urban aesthetic. Guests move through carefully curated hot and cold experiences intended to promote relaxation, recovery and overall well-being.
Bathhouse is especially known for its thermal circuits, Russian-style banyas, cold plunges, massages, body scrubs and daily sauna rituals known as Aufguss sessions, where sauna masters combine music, essential oils and heat techniques for immersive wellness experiences.
Originally launched in Williamsburg, the brand quickly became one of New York City’s most recognizable modern bathhouse concepts and has since expanded across Brooklyn and Manhattan.
NYC Locations include:
Williamsburg – 103 N 10th St, Brooklyn, NY 11249
Flatiron – 14 W 22nd St, New York, NY 10010
Atlantic Avenue – 540 Atlantic Ave, Brooklyn, NY 11217